Al Jazeera (2018)
The them of this documentary is that Trump used unfair tactics to win the 2016 electoral college vote, despite losing the popular vote by 3 million.
Most of the the film focuses on the California subsidiary of Cambridge Analytica, which purchased personal data from Facebook, Google, Twitter and other Internet data harvesting firms. It then used sophisticated algorithms to individually target potential Trump supporters in swing states like Wisconsin, Michigan and Pennsylvania.
According to filmmakers, Cambridge Analytica compiled 4,000 data points regarding the personal lives of 23 million voters. They then used the data to generate paid “dark posts” on Facebook. Dark posts are the weird personal ads and messages that pop up briefly on your Facebook news feed and then disappear.
Although it was intriguing to learn how Cambridge Analytica massaged personal data to identify and influence potential Trump voters, I objected to the way the documentary blames the Trump campaign for introducing microtargeting (potential supporters) to US elections. It was actually the Obama campaign that pioneered microtargeting, which is largely credited for his ability to overcome Republican vote rigging and vote suppression efforts in 2008 and 2012.
When the Obama campaign engaged in microtargeting, they were widely hailed as ingenious public relations innovators. When the Trump campaign does it, he’s branded as a liar and a thief. While I have no love for Donald Trump, the clear bias in this film really irritates me. I have no doubt that Hillary Clinton, who inherited many of Obama’s campaign staffers, also used microtargeting in her campaign.
That being said, I found it significant that Cambridge Analytica was actually an offshoot of the British Strategic Communications Laboratory, which was widely used by NATO, NSA, the State Department and other deep state actors to influence US and global opinion and meddle in foreign elections. I was previously unaware that the California branch of Cambridge Analytica was headed by Trump’s campaign manager Steve Bannon and mainly funded by Trump’s biggest campaign donor, Robert Mercer.
The first 15 minutes of the documentary in which, “mainstream” corporate journalists decry the unregulated dissemination of “fake news” by “ultra right wing” online publications, is frankly embarrassing.It was the collective decision by so-called “mainstream” media to become a propaganda mouthpiece for the CIA, State Department and Pentagon that led Americans to look to the Internet for alternative sources of information.