Smile or Die
Barbara Ehrenreich
RSA Animate (2010)
Film Review
Smile or Die is a clever animation of a Barbara Ehrenreich talk on the ruthless cruelty of “positive thinking” in an era of economic misery.
The video highlights how positive thinking is actually a form of pernicious psychological manipulation that shifts the blame for extreme income inequality from the greedy 1% to the working people they exploit.
Examples include the cynical cruelty of rebranding layoffs as a “growth opportunity.”
Ehrenreich is especially critical of the branch of positive thinking which maintains you can change the world (and get rich) merely by thinking the right kind of thoughts.