Stare Into the Lights My Pretties
Jordan Brown (2017)
This documentary takes an honest look at the dark side of what they call “screen culture.” The notion that the Internet is “free” is a total myth propagated by the corporate PR industry. The Internet has maximized corporate power more than any other technology, while significantly accelerating globalization. It also enables government and corporations to spy on virtually every aspect of our lives
The overall premise of the film is that technology never arises in a vacuum. Although falsely portrayed as fulfilling our needs and desires., it ALWAYS serves the ideology and interests of ruling elites who pay for its development. Moreover once people allow new technology into their lives, it changes the way they think.
In Stare Into the Lights My Pretties, neuroscientists express concern about the harmful effect of six-plus hours a day of screen time on concentration, memory, problem solving, empathy and collective awareness.
Far more alarming, though, are the social control aspects of screen culture, all the while masquerading as Internet freedom.
Previously I had no idea of the absolute gatekeeping function of giant monopolies like Google and Facebook in filtering information that reaches individual Internet users. Despite the apparent wealth of information that bombards us via the Internet, the average American is less knowledgeable about US foreign and domestic affairs than prior to the 1990s Internet explosion. This mainly relates to sophisticated algorithms used by Google, Facebook, Yahoo News and even the Huffington Post, Washington Post and New York Times to selectively show us information they think we want to see (based on our clicking behavior).
I suddenly understand why climate deniers are so unshakable in their beliefs. When they search for the term, “climate change,” they end up with a totally different set of articles than I do – thus strongly reinforcing their existing beliefs.
Other more sinister elements of this social control relate to sophisticated behavioral modification techniques that addict us to our screens and to get us to click on specific sites and remain there as long as possible. When we use the Internet, we get confused what the real product is. The real product isn’t the web content we are offered – the real product is us and the massive amount of data collected every time we go online. This, in turn, is sold on to corporate advertisers who use it to entice us to buy their products.