Steve Jobs and Bill Gates: Inside the Rivalry

Steve Jobs and Bill Gates: Inside the Rivalry

Al Jazeera (2017)

Film Review

This is an intriguing documentary about the notorious rivalry between Apple founder Steve Jobs and Microsoft founder Bill Gates. Despite their personal war over Microsoft’s alleged patent infringements, they collaborated on both the Apple and the MacIntosh computer.

The two men were similar in both dropping out of college and both having big issues with interpersonal relationships. Jobs, together with his friend Steve Wozniak, is credited with inventing the first true personal computer (PC), the Apple, in 1976. Gates and his friend Paul Allen were more focused on developing the software needed to make personal computers user friendly. The first Apple computers ran on Basic, the programming language Gates and Allen created for the Altair microcomputer.

Gates would later develop MS-DOS, an operating system written in Basic. It was designed to run on IBM personal computers and IBM “clones” designed by IBM’s competitors.

Gates, notorious for profiting off the inventions of other inventors (see The Inside Story on Bill Gates and Microsoft), also “appropriated” the graphical user interface Apple created for the MacIntosh in designing the Windows operating system which replaced MS-DOS.

Jobs introduced the Mac, the first PC to employ a graphical user interface (GUI), in 1984. This new feature made the Mac even user friendly (ie usable by people with a non-science background) than the Apple. Jobs always maintained Gates stole the GUI Windows is based on when they collaborated on the Mac.

The film also explores Jobs’ tyrannical management style, which in 1985 led the Apple board to fire him. His subsequent involvement with Pixar, the first company to produce full length animated feature films (eg Toy Story), would make him a billionaire overnight.

Eventually Apple, on the verge of bankruptcy, invited him back and he oversaw the production and release of the fabulously successful ipod, ipad and iphone.

In 2008, Gates began winding down his role at Microsoft to enable him to work full time at the Bill and Melinda Gates foundation. The filmmakers suggest the decision relates in part to growing pressure he was experiencing from anti-trust lawsuits.

Jobs died in 2011.

The video can’t be embedded for copyright reasons but can be seen for free at the Al Jazeera website: Steve Jobs Bill Gates Rivalry

The Inside Story on Bill Gates and Microsoft

Barbarians Led by Bill Gates: Microsoft from the Inside

By Jennifer Edstrom and Marlin Eller

Henry Holt (1998)

Book Review

Can be downloaded from from Open Library

Barbarians Led by Bill Gates, co-authored by former Microsoft programmer Marlin Eller, is mainly about Gates’ mercurial and inconsistent management style. While highly unflattering to Gates, Barbarians simultaneously refutes Justice Depart claims that Microsoft deliberately tried to squash competitors by stealing their innovations. The authors make out it was all just a coincidence – that Gates was too disorganized to carry out such a conspiracy. I don’t buy it.

Eller was one of the original programmers at Microsoft in 1982 when the company had only two hundred employers. They had more than 20,000 when he left. The programmer was principally involved in the development of Windows, the graphic interface Microsoft copied from VisiOn and the Apple Macintosh. The launch of Windows ultimately enabled Microsoft to monopolize the software market (competitors’ software wouldn’t run on Windows).

As Ellers describes it, the birth of Windows was a long painful saga, plagued by Gates’ mismanagement and numerous blind alleys costing the company hundreds of million. Microsoft had no systematic quality control over Windows. They seem to have mainly relied on customers to inform them of bugs and security flaws post release.

Eller repeatedly depicts Gates ordering his programmers to reverse engineer software created by other companies. Thus I find it hard to believe it was pure coincidence that Microsoft put Netscape out of business by creating Internet Explorer (which they copied from Netscape) – especially when Internet Explorer team left a giant “E” on Netscape’s front lawn the night before they launched Internet Explorer 4.0. Attached was a card that read

“Good people should feel so BAD! Best wishes – the Internet Explorer team.”

The book also details Microsoft’s longstanding legal problems, including numbers copyright infringement lawsuits and a longstanding battle with the Department of Justice over unfair competition and violation of anti-monopoly laws.***

The reader comes away with the sense that Microsoft’s only unique innovation was MS-DOS* and the BASIC programming language Gates created enabling computers to talk to one another. I’m inclined to agree with Justice Department claims that he used his wealth and monopoly power to pressure manufacturers to load Windows onto new computers. This, in turn, squeezed out competitors who designed software for other operating systems.

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*Shortly before their 1999 acquisition by AOL in 1999, Netscape created the nonprofit Mozilla Foundation. The foundation, in turn, rewrote the source code for Netscape Navigator. The latter would be used to power Mozilla’s open source Firefox browser. Gates stepped down as Microsoft CEO in 2000 and as chairman of the board in 2014.

**DOS (short for disk operating system) is an acronym for several computer operating systems that are operated by using the command line. MS-DOS dominated the IBM PC compatible market between 1981 and 1995, or until about 2000 including the partially MS-DOS-based Microsoft Windows.

***Microsoft’s battle with the Department of Justice is ongoing.