The federal government has previously partnered with NASCAR, the NFL, MLB, country music organizations, McDonalds, Uber and Lyft, AT&T, Instacart, Target, Trader Joe’s and Chobani to make perks available exclusively to those who get the vaccine.
In an attempt to overcome vaccine hesitancy, Match, Tinder, Hinge, OKCupid, BLK, Chispa, Plenty of Fish, Bumble and Badoo will give vaccinated users access to premium content and a host of perks including boosts, super likes and special stickers displayed on their profile that show that they have received their shot, Forbes reported.
Users will also be able to filter potential matches by vaccination status or book vaccination appointments through the apps. Promotional campaigns on the apps will launch in the coming weeks and run until the July 4 Independence Day holiday.
“Human connection is so vital for healthy lives — it’s why I am so committed to this business,” said Shar Dubey, CEO of Match Group. “We are honored to work with the White House on increasing vaccinations across America, which will allow people to once again meet in person and engage in meaningful ways. This will make dating safer for everyone, everywhere.
For many users across Match Group’s dating platforms, COVID vaccinations are seen as vital for singles to be able to date safely in person, the company said, adding that users this year have proactively posted about their vaccine status and view this as an important component of compatibility.