How Earth Day Became a Pain in the Butt

“There’s no way around it. Every April, environmental beat reporters are inundated with e-mails from public relations representatives seeking to capitalize on Earth Day, a holiday originally intended to highlight righteous civil disobedience and social justice activism but which somehow became an annual celebration of reusable diapers and tree-plantings.”

Climate Denial Crock of the Week

Emily Atkin in Heated:

If you know an environmental reporter, send them some love this week. Earth Day is coming, and our inboxes are filling up with hot, useless garbage.

My inbox is drowning in Earth Day pitches

— Zahra Hirji (@Zhirji28) April 17, 2019

every day closer to earth day my inbox becomes more of an apocalyptic hellscape

— Maddie Stone (@themadstone) April 18, 2019

Tell me about the worst Earth Day PR pitches in your inbox rn

— Zoë Schlanger (@zoeschlanger) April 19, 2017

There’s no way around it. Every April, environmental beat reporters are inundated with e-mails from public relations representatives seeking to capitalize on Earth Day, a holiday originally intended to highlight righteous civil disobedience and social justice activism but which somehow became an annual celebration of reusable diapers and tree-plantings. 

The e-mails are not just numerous, but terrible. Every request to highlight a climate activist…

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