Americans Logging Off Facebook

Lurking in Facebook’s stellar quarterly earnings report Thursday were some troubling numbers: The company added fewer daily active users than analysts expected, and CEO Mark Zuckerberg said that as a result of the company’s moves, the time people spent on the platform dropped by 50 million hours daily. More worrying, in Facebook’s most lucrative market, the US and Canada, the number of people who log on to Facebook every day fell for the first time ever, dropping by 700, 000 to about 184 million. User growth, for users who log on daily and monthly, has been slowing for several years, but the company had not recorded an actual decline.

Moreover, the drop came before the company’s announcement of its latest News Feed changes, which are expected to reduce engagement on the platform, perhaps causing a further drop in users. Over the past year, Facebook has been the center of controversy over fake news, Russian ads aimed to disrupt the 2016 US elections, and its overall policies on what content people can post on the platform.

 

via Americans are logging off Facebook — Quartz

11 thoughts on “Americans Logging Off Facebook

  1. I can honestly say that if Facebook went the way of the dinosaurs, it would affect me none in the least because I don’t make use of Facebook. When I first started blogging, I signed onto Facebook three times and was so unimpressed, I deleted my account which wouldn’t delete because a statement claimed that my account would still remain, just in case I wanted to come back. Seriously, I logged on THREE times and was informed that more than likely, I would become a permanent member of Facebook.

    Twitter, I used for a week and it was so stupid, I closed that out and I have not been on Facebook or Twitter for years and I don’t intend to peruse either, ever! I never did understand how those two entities blew up but then since I’m a non-conformist which means, I think for myself, I guess that’s why.

    Liked by 1 person

    • Bravo, Shelby. I am forced to confess that I belong to several groups that use Facebook to organize protests and community meetings. I sure wish there was alternative. Especially as I understand Facebook plans to start charging people for posting “news” rather than personal information (such as what they had for breakfast).

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  2. Around 2010, I heard that Facebook was a cesspool for harassment and rumors. When I came o the internet and opened my blog in August 2012, Word Press suggested opening a Facebook page to connect to my blog. Along with the things I heard, I didn’t want to take time to learn another form of media. I don’t regret not being on Facebook.

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    • Sounds like an excellent idea, Kenneth. I find myself spending less and less time on my computer all the time – I find working in my gardening, reading and even stripping wallpaper far more pleasurable.

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  3. I’m on maybe 10 minutes a week, and that’s just to double check some info from work (FB’s easiest way to reach all of us in case of cancellations or abrupt changes, since we work as independent contractors), or to pass family photos around. That’s about it. I can’t stand being on there, especially when some crazy brouhaha starts with a shooting or whatnot. Nope. Not reading.

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    • Sounds like there’s a real trend here, Chatty. I tried to get my friends and associates to sign onto a community-run non-profit alternative to Facebook a few years ago but it was too hard to get everyone to sign onto a new system.

      Like

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