A Classic Case of Greenwashing

Silence of the Pandas

Wilfred Huisman (2011)

Film Review

Greenwashing (def) – a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s products, aims or policies are environmentally friendly.

Silence of the Pandas is about the World Wildlife Fund (WWF) – the world’s largest conservation organization – and their open collaboration with Monsanto, palm oil manufacturers and other multinational corporations that are systematically destroying wildlife habit.

WWF solicits millions in donations every year based on the image it projects of protecting endangered animals, such as the panda and the tiger. In reality, the WWF, under the leadership of the British royal family and other members of the British aristocracy, forms lucrative “partnerships” with corporations seeking to greenwash their image.

Through these toxic partnerships, WWF is facilitating, rather than preventing, the destruction of rainforests and wildlife habitat. It also actively promotes the removal of indigenous populations (in India, Indonesia, South America and Papua New Guinea) from their rainforest habitat. As an example, WWF has collaborated with the Indian government to displace one million Adabzi from their tribal homelands to expand a WWF ecotourism venture. The habitat destruction stemming from this venture is rapidly depleting tiger populations rather than increasing them.

In Indonesia, WWF partners with the palm oil giant Wiemar to raze native rainforests and replace them with extensive palm oil plantations. In many cases the Indonesian government has illegally leased land to Wiemar. The land belongs to indigenous farmers whose ancestors planted the tropical forest gardens destroyed to make way for palm oil.

In Argentina WWF, in partnership with Monsanto, has brought the country to the verge of ecological collapse by destroying natural forest and pampas and replacing them with a GM soy desert the size of Germany.

As one of their vice presidents openly demonstrates in the film, WWF is a strong proponent of genetic engineering. In return for a sizable donation, in 2010 the group awarded Monsanto a seal of product sustainability for their GM soy seed.

I first became concerned about the activities off the WWF in the mid-nineties when I learned that they had allowed their parks to be used as training bases for the Hutu militants responsible for the Rwandan genocide. The film makes brief mention of the secret mercenary army WWF assembled from British special forces and South African (apartheid) security personnel. The alleged purpose of these mercenaries was to assassinate poachers who were endangering elephant and rhinoceros populations.

The pro-African website Nairaland tells a very different story.

Under the guise of protecting endangered species, such as the elephant, the rhinoceros and the tiger, WWF “park rangers” carry out assassinations and other attacks against so-called “poachers” who in many instances turn out to be local patriotic political leaders or farmers who refuse to abandon their land and their food production to the WWF’s land confiscation programs.